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From Branded Bulldozers to Global Distribution Partners |  | Author: Nirmalya Kumar
Publisher: Harvard Business School Press
Category: Book
Buy New: $6.95
as of 2/6/2012 12:20 EST details
Seller: Amazon.com
Sales Rank: 7495743
Format: Download: PDF
Language: English (Published)
Media: Digital
Pages: 39
ASIN: B000M5KRAG
Publication Date: April 1, 2004
Availability: Available for download now
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Product Description
This chapter describes how global retailers often account for more than half of a supplier's business, giving these retailers tremendous negotiating clout over suppliers and prices. As more and more distribution channels consolidate worldwide, manufacturers must develop global retailing and distribution channels, allowing suppliers to get the best stock worldwide at the best prices and better serving their customers and themselves.
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